Competitive intelligence · SEA first

Stop finding out about your competitors from your customers.

Naamy is the intelligence layer for premium brand owners in Southeast Asia. We track positioning shifts, new product launches, channel moves, and brand messaging changes — so you see strategy before your competitors execute it. Built by e-commerce operators, for e-commerce operators.

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Competitive Edge Snapshot
Ottlin · Apr 2026 · Generated by Naamy
01 · STRATEGIC MOVES (LAST 30 DAYS)
MAR 28
Noru launched "Heritage" line — first time using craft / maker narrative.
APR 02
Kayro expanded into outerwear, +18 SKUs. First major category move in 2 years.
APR 06
Marlowe opened Pavilion KL pop-up, running Apr 1–15.
04 · KEY OPPORTUNITY
Noru is repositioning toward your tier
Their move into "heritage" leaves the contemporary minimal position open. White space confirmed. You can defend the position you own, or claim it explicitly before someone else does.
Source: store crawl + IG analysis · 12-week window · view evidence ↗

Most teams know they should track competitors. Few do it consistently. By the time you notice, the opportunity is gone.

01
Prices change quietly
02
Promos launch before you see them
03
New products appear without warning
04
Brand positioning shifts over time
Start here · free

A one-time Competitive Edge Snapshot of where your brand stands today.

Five modules. Every claim cites a source. Delivered in minutes. Yours to keep, forward, or print. No credit card, no expiring trial.

MODULE 01
Market Snapshot
Where your brand sits in the SEA premium landscape right now, against the 3 competitors you name.
MODULE 02
Price Band Comparison
How your pricing stacks against each competitor, with the exact price bands captured from their live catalog.
MODULE 03
Competitor Benchmark
A 5-dimension matrix: price, promo frequency, new arrivals cadence, ad spend signal, brand consistency.
MODULE 04
Key Opportunities
Three specific actions ranked by impact. Each one cited. Each one something you can execute this week.
MODULE 05
Brand Position Map
Your market white space. Where no competitor is defending ground, and where the crowd is eating itself.
OUR PROMISE
Every claim cited.
No hallucinations. Every line in the snapshot links to a source URL and a timestamp. If Naamy can't cite it, Naamy doesn't ship it.
Then, if you want to stay ahead

Weekly monitoring. Or a morning briefing every day before standup.

The snapshot gives you the baseline. The weekly digest tells you what changed. The daily briefing tells you what changed while you were sleeping.

Bloomberg Brief for premium SEA brands.

Five-minute read with your coffee. Triaged by urgency: red means act today, amber means watch, green means quiet. Smart-batched — if there's nothing to report, Naamy doesn't send an empty email.

Every claim has a timestamp and a link to the source. Every interpretation explains why it matters for your brand specifically. No AI slop. No "insights that help you unlock synergies." Just what happened, when, and what to do about it.

Naamy Daily
OTTLIN · KL · THU 9 APR · 07:02 MYT
🔴 1 urgent 🟡 2 worth noting 🟢 5 routine
URGENT
Noru announced collaboration with Tatler
Three-piece capsule launching May 12 at $480–720. Noru's first time pricing above $400. Strong category-up signal — they're testing whether they can move into your tier. The Tatler placement gives them editorial cover to do it.
Source: Noru IG + Tatler Asia editorial · seen 06:48 MYT · view post ↗
WORTH NOTING
Marlowe rewrote their "About" page overnight
Removed "minimalist essentials" from headline. Added "considered craftsmanship" and a founder origin story. Subtle but strategic — they're moving into the narrative territory you currently own.
Source: store crawl · diff captured 02:11 MYT · view diff ↗
ROUTINE
5 items — Lilit removed free shipping threshold, 3 new product drops, 1 ad refresh — tap to expand
Pricing

One tier for watching. One for reacting.

Every paid tier includes the full data pipeline: Meta Ad Library, store crawlers, synthesis engine, citation guardrails. The difference is cadence and depth.

Snapshot
Competitive Edge Snapshot
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  • Price and positioning comparison
  • Key opportunities summary
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  • Every claim cited
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How it works

Four steps. Minutes to a snapshot.

1
Share your store
Paste your store URL or connect Shopify. Naamy learns your baseline in one click.
2
Name your competitors
Type a name or paste a URL. Naamy confirms with real evidence (logo, recent ads) before tracking.
3
Get your snapshot
Five modules, fully cited, delivered in minutes — to your inbox and your dashboard.
4
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See where your brand stands before your competitors move again.

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